In Australia,and around the world, cereal toy premiums manufactured by Rosenhain & Lipmann (commonly called R & L) were small plastic toys that were very popular in the 1960’s and to some extent the 1970’s. Made close to me in Port Melbourne, Victoria, Australia I only knew that there was one in the box of Kelloggs and Sanitarium breakfast cereal.
I distinctly recall eating a bowl for breakfast and a second one when getting home from school. Yes, I liked the cereal but the toys were the important bit to a kid with a single-digit number of years under their belt.
Crater Critters, Play Harbour, Flicker or Wriggle Rings, Open Road, Space, and loads of others including cards in the Weet-Bix packets. There was always a reason to eat some cereal and fitness, health, etc had nothing to do with it.
I use Craig L. Hall’s extensively researched ‘bible’ “Breakfast Barons, Cereal Critters and the Rosenhain & Lipmann legacy” (Craig Hall 2002) as my primary reference for all Cereal Toy Premiums information.
The galleries that I am updating here are of my own collection which is of specific series that I recall from my childhood in the 1960’s and early 1970’s.
As with all my collecting interests, I am always keen to discuss buying items that I need or whole collections. So if you are searching for an understanding of what that box of small plastic bits is worth to a collector please get in touch.
The following individual pages provide information on the different series of cereal toys in my collection and the corresponding photo galleries.