• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Tonys Toy Collection
  • All About Toys
  • Toy Links and References
  • Toy Talk
  • Contact
  • About Tonys Toys

tonys toys

An eclectic collection of toys from the last century

Search

You are here: Home » Tonys Toy Collection » Australian Made Toys » Australian Made Plastic Toys » Cereal Toy Premiums » 1967 Cereal Toy Rings » Cereal Toy Ring Types

Cereal Toy Ring Types

The Cereal Toy Ring Types produced by R&L in 1967 had four types and four colours for a total of 16 different rings. These same moulds were used again in 1970 for the Australian Rules Football Rings series with the addition of a fifth colour, yellow.

The Vari-Vu (USA) lenticular inserts were all 17mm square (approx 11/16″) and the ring section at the rear measures 15mm (approx 9/16″) diameter allowing for the split ring that allows for different finger sizes and where the rings have been well-used there is variation in the ring section diameter.

For my own purposes I have numbered the types as follows:

Type 1 is the plain square shape with a bevelled edge. At the widest point the ring face is approx. 24mm (15/16″) square and 6mm (7/32″) deep. There is a small step in the border of approx 1mm to provide at the top leading edge of the bevelled surround.

Cello Player
This type 1 is in the red colour variant with the ‘Cello Player’ lenticular image.

Type 2 has grooved side faces that extend into the ring section. The face of the ring is square to support the insert and measures approx 20mm (3/4″) on each side. My collection all show signs of curvature on the left side and to a lesser extent on the right. I think this is due to the thickness of the curved ring backing. The width of the face at the outermost points is approx. 24mm (15/16″)  and slightly less in height.

Cowboy at Window (2)
This type 2 is in the blue colour variant with the ‘Cowboy at Window’ lenticular image.

Type 3 provides a curved outside edge finish with small centre ties akin to a bow on each side. Overall measurements are similar to the Type 2 at the widest points.

Dogs Running (2)
This type 3 is in the green colour variant with the ‘Dogs Running’ lenticular image.

Type 4 presents an art-deco style with multiple steps to each side and small keystone shapes to the centre of the top and bottom edges. This is the widest of the ring faces measuring approx. 26mm or just over 1″ at the widest points and 22mm (7/8″) from the top to bottom of the keystone centres.

Cowboy Lassoo
This type 4 is in the orange colour variant with the ‘Cowboy Lassoo’ lenticular image

That covers all four styles and colours that created the 16 variants for these rings.

The later R&L Football rings (1972 Kelloggs Cornflakes) utilised the same moulds in slightly different colours including yellow and light green.

Other makers of plastic novelties have also issued plastic rings in a variety of shapes and sizes using the Vari-vu lenticular inserts. Including the earlier 1960 issues in Weeties cereal packets. They were issued in only 1 design of ring and 1 pendant, both of which have the word Weeties embossed on them. They were made by Austral Plastics for R&L.

As always Craig Halls’ book , Breakfast Barons, Cereal Critters and the Rosenhain & Lipmann Legacy, is my reference bible for cereal toys.

For other cereal toy series and information refer back to the main section page, Australian Cereal Toy Premiums.

 

Primary Sidebar

Toys on Show

0305_Triumph_TR3_Cream 9021_1910_Daimler Matchbox 73 Mercury Wagon Scuba Diver (2)

Tonys Toy Collection

Photo galleries of my personal collection. Most of which is safely packed away. All the galleries are organised to group common brands or series and cross referenced for searching.
  • Comic Books
  • Tonys Toy Collection
    • Australian Made Toys
      • Australian Diecast Toys
      • Australian Made Plastic Toys
      • Cereal Toy Swap Cards
      • Cyclops Toys
    • Corgi Toys
      • Accessories
      • American Sedans
      • British Sedans
      • Chipperfields Circus
      • Commercial Vehicles
      • Corgi Classic Minis
      • Early Blue Box
      • Early Classics
      • Emergency Vehicles
      • European Sedans
      • Farm Vehicles
      • Gift Sets
      • Major Toys
      • Military
      • Morris & Austin Mini's
      • Racing Cars
      • Sports Cars
      • TV Theme Vehicles
      • Whizz Wheel Vehicles
    • Dinky Toys
      • Aircraft
      • American Cars
      • Buses
      • Commercial
      • Dinky Dublo
      • Dinky Mini's
      • Dinky Toys Caravans
      • Early Series
      • Emergency Vehicles
      • English Cars
      • European Cars
      • Farm & Tractors
      • French Made
      • Military Vehicles
      • Racing Cars
      • SuperToys
      • TV Themes
    • Hotwheels
      • A USA Collection
      • Hot Wheels Rumblers Motor Bikes
      • HotWheels Accessories
      • Hotwheels Catalogs
      • Hotwheels Mini's
      • Hotwheels Redlines
    • Matchbox Toys
      • Accessories
      • Matchbox Gift Sets
      • Matchbox King Size
      • Matchbox Later Issues
      • Matchbox Major Packs
      • Matchbox Mini's
      • Models of Yesteryear
      • Regular Wheels 1-75
    • Model Railways & Toy Trains
      • Louis Marx Train Set
      • Louis Marx Train Set Gallery
    • Other Diecast, Tinplate, and Plastic Toys
      • Budgie Toys
      • Mini Models
      • Not Transport Related
      • Other British Diecast
      • Other Diecast Toys
      • Other Toys Uncommon Materials and Makes
      • Plastic Toy Cars
      • Slot Cars
      • Tinplate Toys
      • Unknown Items
      • Vitesse Models
    • Tri-ang Toys
      • Spot-On
      • Tri-ang Scalex Boats
    • Water Transport
      • Other Ships, Boats and Water Transport

Footer

Toy Research

  • All About Toys
  • Australian Toy Makers
  • Toy Links and References

Tonys Other Sites

  • Antique Toy World
  • Lesney Boxes
  • RecoverToy

 

What is Tonys Toys?

  • About Tonys Toys Site
  • About Tony
  • Contact Tony
  • Legalese - Privacy & Cookies
  • Site Map

Copyright © 2025 ยท Hosting by WrenMaxwell