The Motorific Sets were issued in 1960’s. Sold through Coles Stores in Australia and noticably unbranded which indicates they were either prior to Ideal Toys or sold as white label from Ideal.
Some of the track I have includes Ideal Toy branding on the underside with a 1964 year date.
Early Sets issued in black and red text on white carton card with a grey-scales photo of kids playing with an extended Motorific Torture Track layout and lots of cars.
Later boxes added extra colour to the text and a colour photo on the box lid. The later boxes also updated the name from “Conversion Kit” to “Build-Up Kit”.
Sets included:
- Motorific Torture Track
- Motorific Princes Highway Converson Kit #1
- Motorific Giant Pacific Highway Conversion Kit #2
- Motorific Grand Turisimo Omologato Build-Up Kit #3
- Motorific Automatic Action Service Centre
and of course there are cars.
Interesting article at https://niche-canada.org/2025/10/10/the1966-motorific-alcan-highway-torture-track/ on the USA package variation called the Alcan Highway Torture track.